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	<title>therning.org/ magnus &#187; zune</title>
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	<description>Incoherent mumblings</description>
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		<title>Switching music silo&#8230;</title>
		<link>http://therning.org/magnus/archives/161</link>
		<comments>http://therning.org/magnus/archives/161#comments</comments>
		<pubDate>Fri, 04 Aug 2006 11:47:03 +0000</pubDate>
		<dc:creator>Magnus</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[dmca]]></category>
		<category><![CDATA[drm]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[zune]]></category>

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		<description><![CDATA[Lately there&#8217;s been a lot of talk about Microsoft&#8217;s new Zune stuff. A lot of people seem to believe it&#8217;s never going to de-throne the iPod/iTunes monopoly Apple has managed to create. Maybe. I don&#8217;t really care. 79p is still too much to pay for music with DRM. The one thing that got me thinking [...]]]></description>
			<content:encoded><![CDATA[<p>Lately there&#8217;s been a lot of talk about Microsoft&#8217;s new Zune stuff. A lot of people seem to believe it&#8217;s never going to de-throne the iPod/iTunes monopoly Apple has managed to create. Maybe. I don&#8217;t really care. 79p is still too much to pay for music with DRM. The one thing that got me thinking was Microsoft&#8217;s strategy for breaking the Apple monopoly:</p>

<blockquote>
  <p>Make it easy for people to switch away from iTunes by offering the songs already bought there for free from Microsoft&#8217;s own store.</p>
</blockquote>

<p>Brilliant idea? Possibly, but the devil&#8217;s in the details. <img src='http://therning.org/magnus/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>

<p>How are they going to do that, exactly? How do I prove that I&#8217;ve bought music from iTunes to Microsoft?</p>

<p>Remember, the iTunes music is under DRM. Apple has only sold one single license to that technology, Motorola. Reverse engineering of Apple&#8217;s DRM is not legal in the states, DMCA took care of that. (It&#8217;s probably not legal in the EU either.) And last, but not least, Apple and Microsoft are fierce competitors with nothing nice to say about each other.</p>

<p>So, how will Microsoft make sure that I don&#8217;t lie when saying that I bought song A from iTunes?</p>

<p>Will I have to give them my music files, they inspect them and then I&#8217;m rewarded? But, the file format is  proprietary and Microsoft doesn&#8217;t have a license. Will they buy a license? Will Apple sell them one?</p>

<p>I&#8217;m sure that <a href="http://www.boingboing.net/2006/07/26/drm_dystopia_can_mic.html">Cory Doctorow is right</a>, if Microsoft goes ahead we&#8217;ll soon see a lot of &#8220;tools&#8221; that help users trick Microsoft into handing out free music&#8230;</p>
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